Gustavo Entrala: readings on AI and digital strategy

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Archive reading · Selected by Rockstar Briefing. These articles retain their original publication dates and are not presented as breaking news.

Adiós, SEO, hola AISO (AI Search Optimization)

Gustavo Entrala · Inspirinas · September 30, 2024

Entrala examines how AI assistants’ answers could change brand visibility. He also warns that attempts to influence those answers could undermine their usefulness.

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La “X” en la casilla del complejo puzzle que es Elon Musk

Gustavo Entrala · Forbes España · July 25, 2023

The author interprets Twitter’s rebranding as part of Musk’s ambition to build a multipurpose app. This business-strategy reading reflects its original 2023 context.

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Summaries by Rockstar Briefing. Opinions belong to the original author. This selection does not imply collaboration or affiliation.

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