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Adobe and Disney expand alliance with creative AI tools

November 9, 2026. Adobe and The Walt Disney Company announced a multiyear alliance that includes developing and using creative artificial intelligence tools for Disney teams. The agreement expands an existing relationship and includes technology collaboration and joint promotional activities.

Adobe said it will work with Disney on customized generative models through Firefly Foundry. According to Adobe, Walt Disney Imagineering’s research and development team is already using tools to turn sketches into visual concepts and generate creative material related to its franchises. The collaboration also includes projects with StudioLAB and ESPN Edge.

Why it matters

The agreement illustrates how large entertainment companies are experimenting with models tailored to their own intellectual property and bringing AI into design and production workflows.

Rockstar Briefing editorial analysis

The value of these tools will depend on how they fit into workflows and on terms for artists and rights holders. The companies describe objectives and planned uses; the announcement does not quantify savings or establish results for the industry as a whole.

Source: Adobe and Disney announcement, November 9, 2026. AI-generated illustration.